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Why Keyword Research Is So Vital In A Digital Marketing Strategy
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Keyword research is an asynchronous process: there’s back and forth between steps, repeating steps more than once, and conducting steps at different times. Creating a strong keyword strategy is the first step in working on an SEO resource. But how should this be done not to affect the promotion and achieve a positive result in website ranking? Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO). Without keyword research, you could be using the wrong keywords for your business. Research is one of the very first steps in the SEO process, so getting it wrong (or not doing it at all) sets you up for disappointment. A SEO Consultancy will ensure high visibility and growth of your business across your desired location.

SEO Statistics You Should Know


Below we’ll share important SEO stats to boost your rankings. Using these easy to understand facts and figures, you pick SEO tricks to use for your website. Let us start.

  • The top-ranking page gets the most search traffic only 49% of the time.

  • 92.42% of keywords get ten monthly searches or fewer.

  • Video is the #1 form of media used in content strategy, overtaking blogs and infographics.

  • Only 5.7% of pages will rank in the top 10 search results within a year of publication.

  • 39% of purchasers are influenced by a relevant search.

  • Mobile searches for store open near me (e.g., grocery store open near me) have grown by over 250% from 2017–2019.

Unless you want to become a B2B SEO Agency yourself, there is no point in spending your time trying to keep up with Googles changes.

Links Are Good For SEO

In the opinion of Gaz Hall, a top UK SEO Consultant:  The more backlinks you have from different websites, the better chance you have of increasing your website traffic from referral sites. Implementing, managing, and analyzing the performance of backlinks is an important aspect of search engine optimization (SEO) and SEO strategies. When it comes to backlinks, relevance is critical. Because backlinks work like academic citations for your website, it is always best to be acknowledged by the experts in your industry. If you are a complete newbie to search engine optimization, then you probably heard that the number one way to rank your website is by getting more backlinks to your site. However, it sounds so much easier than it is. There are many different things a  UK SEO Expert can do for you.

Reach Mobile Consumers Through A Local SEO Plan

Near me searches on mobile have increased 250% since 2017 (Think With Google). Google My Business has become the creme de la creme of local search. Remember, consumers might struggle to trust your business if they’ve never heard of you before. A local SEO strategy can help you attract more people to your brand. Then, you can demonstrate your unique experience and expertise online. Local SEO has the potential to be a great tool for small businesses. It allows them to not only be competitive in their area but to be ahead of their competition. From other small or medium-sized businesses to large corporations with locations in your market, you can use local SEO to stay on top of them all. An experienced SEO York will help you to improve your ranking on the search engine while also not exceeding your budget.

Global Segmentation Through Effective SEO

International expansion is a great way to maximise profits. When scaling your site internationally the worst thing you can do is expand blind. The internet has decentralized visibility; you can maintain a strong web presence in countries where you have no physical offices. SEO can be a powerful way to see your company recognized outside your own country. A SEO Consultant in London knows that content quality and user experience are the most important elements of search engine optimization.


SEO is not rocket science. It’s simple, but it’s not easy. There’s a difference. There’s a small set of basic rules that apply to any web page or web site, whether you’re a small business or not. What is the long-term, bottom line goal of every search engine? To generate revenues and profits, of course. Revenues are maximized when search engines provide the best user experience, because happy users keep coming back - increasing activity and allowing search engines to sell more and more advertising.

You can find additional information regarding SEO Consultancies in this  Moz entry.

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