Creating a marketing plan requires a cohesive and strategic approach. Your first step should be to examine and understand your target market. Once you know what they want, you can look for opportunities where your business can fill their needs. Aside from doing some customer research, there are other methods you can use to help identify gaps in the market.
How to Find Gaps in the Market
When you think of market gaps, you would often assume that they’re only for big businesses that can afford to explore and exploit these opportunities.
However, that’s not always the case. Even small businesses can find gaps in the market if they know where to look and how to take advantage of them. After all, market gaps are opportunities to serve a need that’s not being filled.
