Nowadays using Advertising technology help in growth. Marketers will be capable of creating campaigns more quickly. They have full control over their ad campaigns, including budgeting, demographic targeting, and geographic targeting. The publisher's contribution is minimal while using self-serve. Self-serve has improved revenue for publishers by keeping it easy for marketers to set up to manage their advertising campaigns.
Self-serve has inspired many advertisers to regard advertising as another type of content, in addition to making things simpler for them to run campaigns, everyone will be following the expansion of programmatic advertising, which uses Ai to improve the ad purchasing process. Marketers would be able to identify more particular demographics as a result of this breakthrough. Maintaining numerous channels at the same time is becoming increasingly difficult as advertisers utilize a range of demand creation tactics
