SEO Tips for Multi-location Brands

Search engine optimization (SEO) is an essential tool in your marketing arsenal, and it can be especially important to multi-location brands. To increase the visibility of your brand, you need to attract targeted web traffic that fits your ideal customer profile and will eventually result in conversions—whether it’s new customers signing up for your mailing list or making purchases online or in-store. One way to do this? Optimize each location’s website with specific keywords that appeal to local and nearby prospects, as well as overall phrases that attract customers from further away who are looking for your products or services online.

Businesses with locations all over town are likely to attract visitors searching for services, products, and information by location. Make sure your local, city, or region name is included in all of your major web page titles so that when people search by location, they find you. For example: How to Start a Business in San Jose would be a good title for someone trying to start a business in San Jose.

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Businesses with brick-and-mortar locations often believe they’re immune to search engine rules, but that couldn’t be further from reality. If you have several locations, it might seem like spreading your brand across a few pages won’t affect how well you rank on Google or other search engines. But if each page is lacking in important information (local phone numbers and addresses) or links, then you could be hurting your business by creating duplicate content that Google can’t interpret.

Establishing your local business’s online presence is a challenge that’s unique to multi-location brands. With multiple locations and employees, you need to make sure that your brand is well represented on search engines like Google and maps like Google Maps; otherwise, people might have trouble finding your locations or determining which location they should visit. The first step in establishing an online presence is registering a domain name for each of your local businesses—make sure you register both .com and local domains.

Keeping track of what’s being said about your brand, especially if you have multiple locations, is an essential component of doing business in today’s marketplace. First and foremost, it’s vital to monitor reviews on review sites like Yelp (you should already be checking these regularly) and Google Places; doing so can help identify and mitigate potential PR disasters before they go viral.

Links with your website are more valuable than links without them.

Links from your website are more valuable than links from other sites, as they’re more likely to send you qualified traffic (that is, traffic that came to your site because it was looking for what you sell). The best way to get links for your San Jose website is by contacting a san jose seo company. Provide value. If people like what you write, they’ll link to it without even knowing that it could help their SEO rankings in search engines.

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