In order to determine the relative competitiveness of biopreservation media providers, we focused on several relevant parameters, such as, product portfolio strength (in terms of number of biopreservation media offered, preservation condition, presence of serum, type of biological sample, maximum packaging volume and area of application) and partnership strength (in terms of number of partnerships and type of agreement).
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Additionally, the insights on company competitiveness have been presented in the form of a 2*2 matrix, with the company’s experience (abscissa) on the x-axis and competitiveness (ordinate) on the y-axis.
The Bowman strategy clock has eight positions for competitive positioning of biopreservation media. These are (in clockwise direction) as follows:
§ Low Price and Low Added Value (Position 1)
§ Low Price (Position 2)
§ Hybrid (Position 3)
§ Differentiation (Position 4)
§ Focused Differentiation (Position 5)
§ Risky High Margins (Position 6)
§ Monopoly Pricing (Position 7)
§ Loss of Market Share (Position 8)
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