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10 Customer Engagement Standards You Have to Measure in 2022
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Customer engagement is the ability of an organization to identify, engage and influence customers to achieve the strategic goals of the company. It is concerned with the dynamic relations that occur between customers and companies, and the actions that companies can take to increase these relations to support the organizations’ efforts to build long-lasting relationships with customers. 


Customer engagement standards are the set of behaviors, skills, and attitudes that a company employs to ensure it delivers a consistent, long-term customer experience. As a rule they involve four key categories:


Customer relationship management (CRM)

Customer experience management (CEM)

Customer service management (CSM)

Customer service quality (CSQ)

Some of the more important standards include customer service, customer engagement, and customer experience. These standards are important because they are the basis of any customer relationship.


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10 Customer Engagement Standards You Have to Measure in 2022
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