The main task of any store is to attract the maximum number of customers. The dependence is obvious: the more customers, the higher the turnover and revenue of the outlet. Various techniques can help you achieve this goal, including the correct design of the sign. So, today, in our post, we are explaining points on how does a sign affects store sales. Read on!
Research Shows That A Simple Façade Sign Increases Sales By 3%, While A Freestanding Sign Increases Sales By 15%.
According to the International Sign-Makers Association (ISA), 49% of shoppers who come to a store “come across” an attractive sign. At the same time, 17% of them did not plan any shopping on that day at all.
The Signage Performance Study, conducted from 1995 to 1997 at the University of San Diego, has shown that signage has a statistically significant and financially significant effect on store revenues (CESA 1997, 20).
