Have you ever added an object in your cart just to get your home and abandon your order at an online store? Many stores unconsciously allow shoppers to do this every day without understanding it by simply having a popular voucher or discount code area in their checkout experience. It's a good feeling you can also experience with Saveplus Coupons and encouragement to you for making more purchases. Those buyers who have every expectation of shopping without an extra reward have now discovered a justification to look for an online discount, thereby increasing the abandonment of the cart if they do not find one. Consumers want to feel as though they've got a deal.
We decided to be a shop for destinations. We didn't want the local store to be our customer destination. And also want to be like best among all the e-commerce sites. We wanted to be like Sephora. So you need premium brands then. And luxury brands initially say that we're not going to be sitting next to brands that just want luxury brands in the shop. But now we've been successful in convincing them that we're going to have a blend as we have in our e-commerce shop, in a new format with Nykaa Coupons. So we had to give them a special thing in e-commerce as well.
We have been an outstanding website. Building a brand is the dream of everyone, but it feels amazing when you create one, you know. And compared to other e-commerce where I don't think they have succeeded in building a brand destination, that's what is unique to our business model. My entire point of departure was that you have to give what you want to customers. And have a really special client who really likes our brand and now that goodwill spreads to the private label of Nykaa Offers.
A number of labels are used by consumers. I assume a lot of e-commerce businesses have gone wrong. They have been private label from multi-brand because they believe profits in that sector are high. Pricing and being a decent retailer come first, though. We want to be a strong retailer, we want to be the best beauty destination, we want to be a multi-brand retailer with the best Nykaa Deals. Therefore likely to trust the retailer's own brand as a customer is willing to trust a retailer.
