Polls from recent food events in the US show that Americans have a passion for Italian food. Their curiosity about Italian products is constantly growing. After years of recession and crisis, their attention to quality food, traditional cuisine, and organic products is on the rise.
As American interest in products from Italy grows, so does the number of "Italian fakes" on the market; products with Italian names whose labels state an Italian origin even though they come from other countries. This is especially in the dairy sector. Just think of the countless imitations and counterfeiting of Parmigiano Reggiano! For the first time, in 2014 the global production of fake parmesan and grana padano has overtaken that of the authentic Italian originals.
According to the organization of Italian farmers Coldiretti, last year the production of parmesan-like and grana-like cheeses exceeded 300 million kg, while in Italy cheese makers produced 295 million kg of genuine Parmigiano and Grana Padano.