In major cities like Melbourne, SEO is becoming one of the hottest industries to be in. With the growing rate of online users and digital business activity, companies and individuals are seeking SEO Solutions to help them, their products, and their services to be discovered. SEO has become one of the most sought-after services in Australia. Here, we’ll talk about the basics of SEO, how it began, its importance in Australia, and what the typical service packages of SEO companies are.
What is Search Engine Optimization
Search engine optimization, or SEO, is the process of establishing your online presence. When someone searches for your business, product, or service, SEO allows it to rank high on search engines. SEO helps your website generate traffic due to increased visibility on search engines without having to pay for any advertising efforts.
The higher your website ranks on the search results page, or SERP, the more likely it is to be visited by online consumers. This can then lead to generating leads for your business or service. This process is also known as organic or unpaid search marketing.
Millions of online consumers make use of search engines every day. The use of search engines has become a part of our lives. They aim to reduce friction in the digital marketing realm such as geographic restrictions, availability of niche products, and lack of information about a certain service. We are in a day and age where online information is regularly consumed and has provided dozens of opportunities.
