Eric J Dalius on using Instagram
The garment brands aren't in a stage to promote new products. Hence, it's smart to focus on the existing product range through social media posts. Eric J Dalius suggests that small business garment brands should rely on the reach of social media platforms like Instagram. Since Instagram initially got developed as a photo-sharing app and website, small business owners can share stunning pictures of their products and make relevant posts. People respond to images more than texts. Hence, you might find people placing a few orders as well.
"Share client feedbacks," says Eric Dalius
Is yours a small garment business brand? If yes, before the pandemic phase, you must have made good sales and ensured customer delight. Your customers must have shared their feedback through testimonials and reviews. Alternatively, if a customer hasn't, you can ask them for a review. Happy customers will write positive reviews about your brand. Collect the reviews and testimonials and share it on your website and social media page. It will help to generate word of mouth marketing. According to Eric Dalius, when customers read the feedback shared by other customers, they get moved to either follow a brand or purchase.
